Engagement Ring University

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James Allen Review



One of the pioneers in the online jewelry business, James Allen was founded in 1998 with the mission to provide high quality rings at a great value. They have 3 core values:

  • Diamond quality
  • Jewelry quality and craftsmanship
  • Value

When it comes to diamond quality, buying over the internet seems tricky. However, James Allen was one of the first, if not the first, online jeweler to provide real photos, at magnification, of every diamond in their selection. Along with independent certificates from diamond laboratories for every diamond, these 2 factors make buying a diamond online much easier and much more reliable. Also, they don’t even sell diamonds below “fair” quality, so that also helps!

Quality of jewelry and ring settings is one area where James Allen really shines. We’ve heard from many customers that their craftsmanship is excellent, and that their rings are put together well (this means no diamonds falling out!).

When it comes to value, James Allen’s prices on diamonds are usually among the lowest online (and WAY lower than brick-and-mortar jewelers). Their prices for engagement ring settings are also about the same as other online jewelers, maybe slightly lower. Either way, James Allen offers exceptional value — their prices are quite low, and they offer great value for the money (see previous two paragraphs!).

Other Factors

Other good benefits that they offer are:

  • Free Shipping
  • Lifetime Warranty
  • 60-day returns (with free return shipping)

Final Score

5 stars : Highly Recommended