Engagement Ring University

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Blue Nile Review

Blue Nile Logo


The largest online engagement ring store, Blue Nile has been the single most important company in popularizing online engagement ring shopping. With a focus on lower prices and better customer service than brick-and-mortar stores, they have been the #1 destination for engagement rings online for over 10 years now. But how good are they, and should you buy your engagement ring there?

Short answer: We won’t hate you if you get your engagement ring at Blue Nile ;). They offer great prices, great setting, and great customer service. Overall, they are a great place to get your engagement ring from, but we would rank them as #2, right behind James Allen (our top pick).

The Positives:

  • HUGE diamond selection (probably the biggest on the web)
  • Great customer service
  • Great prices
  • Free FedEx overnight shipping on most engagement rings (any order over $1,000)

Really, the only negative is that we’re heard some reports of issues with the settings quality (fragile settings, subpar craftsmanship, or slightly insecure diamond setting). These reports have been VERY infrequent, but they do suggest that Blue Nile has slightly inferior build quality. Chances are, however, that you won’t have any trouble.

Final Score

4.5 stars : Highly Recommended